So you have a new sports betting site and you hoped to compete with the sports book sites, how do you go about letting the world know that your site exists?
In the old days new sports gambling sites just starting aggressive pay-per-click campaigns. With today's Internet search engines no longer allow gambling websites to advertise and that includes a ban on search engine PPC. Delete this type of advertising online gambling providers have come up with other ways of increasing their popularity.
There are several strategies you can try to attract prospective members of your sports betting sites.
1. optimize your website for higher rankings in organic search results. This is a tough one, seeing as competition is very cool. Do not use questionable tactics, just be honest with your SEO and optimize pages for content that is actually on each page.
2. generate relevant content well in advance of the sporting event that you would like to promote. In general search engines can take 3 to 12 weeks to find new pages, so if you're really up on how to get pages indexed faster, give new pages is enough time to be discovered by the search engines.
3. allow other websites to use your actual content in exchange for a text link to your site. This allows you to get extremely valuable text links, which will help increase your link popularity. Just make sure that you carefully choose the text for that link and posting your article site supports credit you as a writer.
4. publish articles from other sites. Make sure that the article you post on your website is keyword rich text and optimize the page containing the article for the content of this article. When done properly, it can dramatically improve your chances of finding the rankings for the topic of the article.
5. Add a forum to your site and create categories that contribute to the events that specializes in your site. For example, if your site is based in Europe, you might want to make a bunch of categories based on football as soccer, and football injuries, trades, rumors, etc., & this will generate keyword-rich, themed pages that will eventually be indexed by search engines. The more active you are, the more likely the Forum a countless number of pages that the search engines will love.
6. Connect forums on other sites and actively promote them. You see, when posting on other forums, that your signature is added to the bottom of your post. In your signature, you have the opportunity to post the text that can be used to promote your website. In addition some forums will allow you to place text links in the signature. Be respectful and do not stuff the signature with too much text links.
7. Add your site to as many directories as you can. Some directories may take a long time to turn on, DMOZ, so you should apply to them as quickly as you can after the launch of your new website for sports betting.
8. Reciprocating links can be useful, as long as you carefully look for potential partners. Make sure that the sites you are linking to quality sites that you are actually going to spend time on. A good rule of thumb is if the other will probably bookmark the site bookmark it as well and thus, the site is a good site to trade links with. 9. Offer affiliate programs for other webmasters. If you offer an affiliate program, make sure that you pay your affiliates in a timely manner. You would be surprised how many sites actually treat their affiliates very well. Cure affiliates, as limited partners, who they are, and what level of respect will more than likely result in your banners and text links to get better placement on websites.
10. buy banner space on sports related Web sites. This can be an expensive proposition, so you really need to be careful in choosing the sites you would like to buy banner space on. Do not base your decision on Alexa rankings only, as they can easily be distorted. Also be careful with the sites, claiming hits and impressions as they check for traffic. The best STAT to base you purchase on monthly unique visitors, and do not take their word for it, the Inspector by an independent third party for objective results.
Just like everything else in life, there are no guarantees, but if you take some or all of the above mentioned marketing strategy, your website should see improvements within a short time.
Monday, July 9, 2012
10 marketing strategies for sports betting sites
Labels:
Betting,
Marketing,
Sites,
Sports,
Strategies
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